You know the saying:
“Give someone a fish and they’ll eat for a day. Teach them how to fish, and they’ll eat for a lifetime.”
Now ask yourself this – when it comes to your career in the drinks industry, has anyone ever really taught you how to fish?
Or have you just been given more tasks, more targets, maybe a shiny new title, but no real support to take charge of your long-term growth?
It’s time we talked about the lost generation in drinks.
Not the juniors, and not the execs, but those in between. The doers. The fixers. The safe pairs of hands.
We don’t talk about it enough in drinks, but we should.
There’s a whole layer of smart, skilled professionals who are midway through their career that are getting left behind, not because they’re underperforming, but because no one’s ever shown them how to manage their own careers with purpose.
You know who they are. You might be one of them.
They’re the brand managers who’ve launched successful campaigns, the operations leads who know every inch of the supply chain, the visitor experience heads running award-winning teams. They’re delivering. Consistently.
And because they’re performing so well, they’re often left to get on with it.
No drama. No fuss. No extra investment.
They’re “too experienced” for basic training, but “not senior enough” for exec-level coaching or succession planning.
So what happens? They stall. They wait. They hope something will shift, and sometimes, it never does.
But You Don’t Need to Wait for Permission.
You don’t have to sit still until someone decides you’re worth developing.
You don’t need to wait for a restructure or a promotion or the perfect mentor.
You can start managing your own development now, with tools that serve you beyond your current company, team, or role.
When you learn how to write your own Career Playbook, and actually act on it, you unlock:
This isn’t about leaving your company.
It’s about being ready….for whatever’s next.
It’s about no longer relying on someone else to feed your career, when you could be learning to fish for yourself.
The career coaching world? It hasn’t caught up either. Most offerings are aimed at executives, priced for corporate budgets, and focus on leadership branding or board-level transitions.
But what about the leader of the future? The ones who want to grow now, not ten years from now?
It’s time to stop building your career around your current employer, and start building something that lasts longer, reaches wider, and reflects your full potential.
Because when you know how to manage your own growth, no title, team, or restructuring can take that away from you.
There’s something new coming. Something affordable. Something designed specifically for drinks professionals like you.
Not for the boardroom.
Not for the graduates.
For the ones in the middle, ready to move forward, with purpose.
Watch this space.
Your career’s about to get a whole lot clearer…
