The industry is facing lasting change. Exports have slowed, margins are under pressure, and consumer habits are shifting.
This isn’t a short-term dip that the industry can simply “ride out.”
You can’t stop the waves, so you better learn how to surf them.
Whisky won’t bounce back to what it was before. The businesses, and the professionals, who succeed will be those who build resilience for the present, and relevance for the future.
That’s exactly what The Next Wave: Future-Proofing Whisky has been designed to address.
The series consists of two 90-minute interactive online workshops. Each session stands alone, but together they provide a practical pathway from resilience today to future-proofing tomorrow. They are designed for professionals across all functions – sales, marketing, production, operations, and leadership support, with a focus on building understanding across the whole value chain.
One or both workshops can be booked by selecting the workshop(s) you would like to attend.
Book Workshop 1 only – £55
Book Workshops 1 and 2 together – £95
Please click here to view our cancellation policy.
Once you have selected your workshop or workshops, please click below to view basket and check out. Discounts will be applied at the check out prior to purchase.
Unlike many training programmes, this series:
These workshops are delivered by a facilitator with a unique view of the industry. Learn more about Nicola McRedmond
Nicola provides:
Leadership in downturns
Experience managing teams through market crashes and severe downturns.
Industry-wide recruitment expertise
Daily insight into the challenges and priorities across sales, marketing, production, and leadership functions.
Coaching focus
A track record of helping professionals build resilience, adaptability, and career relevance.
This blend means the workshops are not theory-heavy or brand-specific. They are grounded, practical, and designed to create impact for both the business and the individuals attending.
